A logo is something which represents a company and may contain imagining, lettering, phrasing or something which the logo will commonly be recognised by. It often contains a symbol which links to the company or companies name and will usually contain the companies basic colour scheme.
What makes a logo effective?
To make a logo effective it needs to be fairly basic so it's recognisable and distinctive as I believe this looks more professional, it also needs to be appropriate for its purpose and company. Logos always seem more effective when they convey the companies identity in some way and are clever in the way their company name or purpose links to perhaps the font style, colour and imagining used. Below are some examples of companies which I believe are effective.
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